Episode 350: Wellness Darties and the Indoctrination of Drinking Culture

October 28, 2026•3 min read

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Gen Z has a new way to party, and the older generations are furious about it. It's called the wellness darty: ice baths on the fraternity lawn, matcha, yoga and workouts where the beer pong table used to be.

While the comment sections fill up with people lamenting what college kids are missing out on, I had a very different reaction. I'm jealous.

In this episode, I look back at the blurry Facebook albums of millennial party culture, my UCLA days, and the wine and craft beer era that followed, and ask a bigger question. How much of what we do was ever really our choice? I share how alcohol programming teaches the subconscious mind that drinking brings love, belonging, status and popularity long before your first drink, and how that same indoctrination shapes the career, the lifestyle and the mold we think we're supposed to fit.

IN THIS EPISODE:

  • What a wellness darty is, and why I wish it had been the cool thing to do when I was in college

  • How alcohol programming tied drinking to love, belonging and popularity in my subconscious mind, from watching adults at dinner parties to making friends at UCLA

  • The medieval twin thought experiment I share with my certification students, and what it reveals about how much of who you are was shaped by indoctrination

  • Carl Jung's idea of the unlived life, and why so many of us are being called to live it now instead of waiting for a midlife crisis

  • Why willpower and mocktails can only take you so far, and how to reprogram the meaning your subconscious mind made about drinking

  • What Gallup's latest numbers say about how fast drinking culture is changing, and why being alcohol-free makes you the wolf

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