How Sober Curious Women Are Quietly Building Six-Figure Coaching Businesses on the Side

The smartest women I know aren't waiting until the "right time" to build something of their own, they're starting now, from exactly where they are.

Did you know that according to Gallup, 85% of people find their work meaningless?

I recently shared this with my community and the most common question in my inbox was some version of: "But what if I can't just quit tomorrow? I have bills, a mortgage, a family."

I get it. I really do. Which is why what I'm about to share might shift how you see getting started.

The Myth of the All-or-Nothing Leap

The smartest women I know are finding time away from their jobs to build something small, something that's actually THEIRS.

The women I see making this leap fastest?

It's those that decided to re-evaluate alcohol and have gained lightyears of confidence, courage, and are so done shrinking themselves to fit inside someone else's vision.

And the data backs this up. According to recent studies:

• 45% of Americans now have a side venture

• The average side hustler earns $12,000–$15,000 annually from their ventures

• 1 in 4 side hustlers earn more than $25,000 per year

• 13% earn over $50,000 annually, some well into six figures while keeping their day jobs

But the real magic? That's what happens when the side venture becomes the main thing.

What's Actually Possible: Real Stories from 5x Certified Coaches

I've watched this transformation happen over and over with our 5x certified graduates:

• One coach started seeing clients on evenings and weekends while working her corporate marketing job. Within 8 months, she gave her notice. She now runs a six-figure coaching business.

• Another started with just 3 hours a week helping friends with their alcohol-free journeys. Two years later, she's getting paid to speak on stage and hosting sold-out retreats.

• One coach just let me know she hit her first $40k month.

That's the thing about building YOUR. OWN. THING.

The results are completely your own. You are responsible for what you build or don't build. Some people hate this.

If your business isn't growing or attracting clients, it can feel like the universe is against you, but in reality, there's always something you can do. A new content strategy. An elevated runway offer. A plan of attack for more visibility. A more elegant and streamlined offer suite. A renowned sense of conviction and authority.

Point is, there is always a solution in growing a business, and the level of mental challenge and stimulation it brings is pretty fulfilling. You can always get better.

I'm surprised more people don't get started. Because whether you call yourself a coach or a thought leader or a consultant or a creator, it's all the same thing. You are creating value from the power of transformation and empowerment, and the world definitely needs more of that right now.

And anyone who's transformed their life (who's learned the right skills and processes) can do it.

Why Coaching Is the Smartest Business to Start

Compare starting a coaching business to a restaurant or retail store. Coaching requires:

• Minimal startup costs — no inventory, no storefront, no employees

• Ultimate flexibility — work from anywhere, set your own hours

• Immediate income potential — your first paying client can come within weeks of establishing your brand

• Unlimited scalability — from 1:1 sessions to group programs to online courses

• Deep personal fulfillment — you're changing lives every single day

And right now, alcohol-free coaching is particularly powerful.

The global wellness coaching market is projected to reach $1.34 billion by 2026.

The sober curious movement has created unprecedented demand for coaches who understand both the psychology of habit change and the deeper work of subconscious transformation.

But it takes way more than just slapping up a sober or wellness account on IG.

Successful coaches know how to make a) deep changes in the subconscious mind and b) how to position themselves and sell out their offers.

There are a master at the psychology of change AND online marketing.

Because if you're not convicted in the truth that you know how to get client results?

You'll whisper about your coaching business instead of roaring not to mention the ethical implications of not being trained in facilitating transformation.

But I've got this down to a science for you in my 0 to $100k Coach Method™:

The 0 to $100K Coach Method: A Four-Phase Roadmap

I've distilled everything I know about building a coaching business into a four-phase system:

Phase 1: Foundation Building

Get certified in 5 powerful subconscious change modalities, practice your skills in our built-in practicums, and work with your first few beta clients on your evenings or weekends. Develop your social media presence and figure out your 6-figure niche as you build your business foundations.

Phase 2: Brand Creation

Build your email list, develop your signature offer method, establish your core messaging, get featured on podcasts, and run multiple launches to build your client base as you start generating consistent income.

Phase 3: Gain Visibility

Create authority content, generate more visibility with different content channels, launch group programs, launch your own podcast, raise your rates, and build an elegant offer suite.

Phase 4: Strategic Scaling

Use ads to your advantage, create funnels that sell for you, ramp up your leadership and ability to handle unknowns, refine all the steps before, and build for the long game.

I Did It. Here's How Long It Actually Took.

I left my day job 2 years after my very first Instagram post. 1.5 years after my first sale.

I know what 5am wakeup calls feel like. I know what it means to bet on yourself before anyone else does.

I will never, ever regret going for it.

I also think this is the smartest way to launch a business.

You might not be ready to exit the 9-5 ramp today, but you're building a plan for your eventual exit in a few more miles down the road.

But the worst thing you could do is stay stuck.

As Alex Hormozi says: poverty loves indecision.

A year from now, you'll either be one year closer to the career of your dreams — or you'll be in the exact same place, wishing you had started today.

The Empowered AF Coach™ 5x Certification: Your roadmap to a Meaningful Career

If you've been sitting on the idea of becoming a coach and thought leader in the transformational space, applications for the Empowered AF Coach™ 5x Certification are open.

Most coaching certifications teach you theory. The 5x Certification teaches mastery — across five powerful modalities that address the root of all human transformation: the subconscious mind.

You'll graduate as a Subconscious Change Expert, certified as a:

Certified Mindset Coach

Certified Alcohol-Free Empowerment Coach™

Certified Success Coach

Certified NLP Practitioner

Certified Hypnosis Practitioner

But here's what sets the 5x Certification apart from everything else out there: we don't just certify you and wish you luck. We build your business with you.

Half of the program is dedicated to implementing your 0 to $100k Coach Method — with me personally as your business coach.

You don't just graduate as a certified coach. You graduate as an entrepreneur with the tools, confidence, and business acumen to build a thriving practice from day one.

Our next 5x Certification cohort begins this spring. Applications are open now.

If you've been sitting on the idea of becoming a coach and thought leader in the transformational space, this is the sign.