Ep 160: Founding Wild AF Wine with Stephen Mull

Feb 23

We’re pulling back the curtain and going behind the scenes with an incredible alcohol-free beverage company - an industry in and of itself, that has completely exploded in recent years.

If you’ve tuned in to Euphoric The Podcast over the past few months, then you likely know all about Wild AF and their delicious alcohol-free Sparkling Rose. Today, Karolina sits down with the company’s co-founder Stephen Mull, as he shares his incredible vision of inclusivity and the normalization of non-alcoholic drinks. Discover what it could mean to reward yourself in ways that don’t involve alcohol, and hear fascinating statistics that reveal why a growing number of younger adults are choosing a different way of enjoying life.

The ways of the world are shifting, and alcohol doesn’t have to be at the center!

This episode is brought to you by Wild AF. If you’re looking for a deliciously authentic non-alcoholic wine that’s all natural, check out Wild AF Wine today, and give their Sparkling Rosé a try! Most companies add in a lot of sugar or juice which can make the final product taste like kid’s grape juice, but not Wild AF. They take a California Syrah and make a nonalcoholic sparkling rosé from it that is delicious. And because they don’t add in any sugar or juices, it’s actually zero calories and zero sugar, so no guilt included. Use code EuphoricAF30 to get 30% off. Try it today.

IN THIS EPISODE:

How the global pandemic and a gap in the market led to the origin story of Wild AF and the creation of their delicious non-alcoholic beverages
Stephen shares his views around the “odd”, yet cultural default of alcohol in corporate and business spaces
The process of creating a quality and enjoyable wine without alcohol and a sneak peak at Wild AF products in the making!
The growing alcohol-free industry and the importance of normalizing dry bars and mocktails
How to use non-alcoholic (and even sparkling beverages!) as a powerful reward system
The importance of making choices based on a long-term perspective. Stephen opens up about his personal and professional goals for 2023.

REFLECTION QUESTION:

Our culture often promotes and encourages alcohol consumption as a reward for accomplishments and success.

What beliefs might you have around the value of alcohol as a marker of accomplishment?

Now, imagine a time of celebration and indulging in a non-alcoholic beverage. Would it hold the same significance? Next time something warrants acknowledgement, challenge yourself to try a non-alcoholic drink as a reward!

“I've always found it really odd that the default is alcohol in life. I've worked in the corporate space for quite some time. And you go to a corporate party with all the co-workers in an environment where everyone should really be behaving themselves, and the default is that everyone's drinking. That's been odd to me. - Stephen Mull

“As people are starting to become more and more aware of these sorts of things, then it's only going to fuel this more. The pandemic was a piece of this, but if you look at the data, the non-alcoholic beverage consumption space was already growing before 2020.” - Stephen Mull

LINKS/RESOURCES MENTIONED

This episode is brought to you by Wild AF. If you’re looking for a deliciously authentic non-alcoholic wine that’s all natural, check out Wild AF Wine today, and give their Sparkling Rosé a try! Use code EuphoricAF30 to get 30% off. Try it today.

If you’re interested in our incredible new program, The Empowered AF Coach certification, sign up for our waitlist today.

Join us on our next alcohol-free women’s retreat in Bali on May 14-21, 2023 and build an empowered vision in one of the most beautiful spots in the world! Space is limited. Learn more and claim your spot today.

Karolina’s book is available in hardcover, Kindle, and as an audiobook. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

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