Episode 266: The Difference Between Wannabe Entrepreneurs and Successful Ones According to Dr. Benjamin Hardy

 
 
 

Why is it that over 50% of people want to start a business–but only 7% actually do?

What sets apart the wannabes from the successful entrepreneurs?


In the newest episode of Euphoric the Podcast, I dive into the groundbreaking research of organizational psychologist Dr. Benjamin Hardy, who is also the bestselling author of Be Your Future Self Now and 10x is Easier Than 2x.

His thesis, Does It Take Courage to Start a Business?, reveals some surprising truths: like why some people get stuck in the “wannabe” entrepreneurial stage. What holds them back?

The single biggest difference between those who dream and those who do? The Point of No Return. Just like a plane that’s reached takeoff speed on the runway, once you hit this point, there’s no turning back.

This is the moment when an entrepreneur goes ALL in and commits - they invest in the certification or business program, invest in a ton of product, or quit their job. What’s YOUR point of no return? 

The episode dives into other attributes that sets successful entrepreneurs apart, including their values, what kind of mentorship they get, and how men and women do it differently. 

IN THIS EPISODE:

  • The point of “no return” and why a significant investment in your business is the ultimate game-changer, propelling you from dreamer to doer

  • Why successful entrepreneurs think differently about uncertainty — and how to rewire your mindset to do the same

  • How working with a coach skyrockets your motivation and courage, transforming your business dreams into reality

  • The surprising truth about how long it actually takes to go from wanting a business to launching one (and how to speed up the process)

  • Why more men start businesses than women, and how to break through the hesitation that may be keeping you stuck in the “wannabe” phase


REFLECTION QUESTION:

Consider what the Point of No Return might look like for you in your journey toward pursuing a significant life change or project. What investment—be it of time, money, or energy—could symbolize your commitment to moving forward?


“They found in their study that coaching enhances courage and motivation to start a business. So if you are an individual working with a coach, you will be so much more likely to work through some of those things like fear and doubt and the risk aversion into actually listening to your bigger dreams and having faith and having hope and having that positive outlook on it. I thought that was really, really cool that that was statistically measured because there's a lot of studies that show how powerful and effective coaching is. It's not some intangible thing; it truly can be scientifically proven that working with a coach is going to be so much more effective for your career, for your business, and for your general well being.” - Karolina Rzadkowolska


“The point of no return into successful entrepreneurship is the moment that someone makes a big investment into their business. So when someone, for example, invested in a lot of goods – if you bought $10,000 worth of goods that you're meant to sell now through your business, or they found a lot of times it was in education and training, when someone bought a course or a program or a certification, that was the point of no return. They just put that money where their mouth is and actually started to work on that business instead of being in that wannabe camp, at that latent camp.” - Karolina Rzadkowolska


LINKS/RESOURCES MENTIONED


Check out my FREE masterclass, How I Became a Highly Profitable Thought Leader While Traveling the World (and You Can Too) on March 5 at 10 AM PT / 1 PM ET.

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Episode 265:  Do You Have to Be Certified to Coach in 2025?