Episode 293: Why Some Coaches Book Out in 30 Days: 6 Brand Building Secrets for Emerging Coaches with Cailen Ascher

Sep 10

Why do some coaches fill their programs in a month, while others hustle and grind with nothing to show for it? Cailen Ascher has a gift of helping coaches simplify their offers and start making real sales, WITHOUT burning out or chasing algorithms. I first met her when she was a student in my Become Euphoric program, and later, she became one of my business mentors.

In this episode, Cailen is sharing six of her best brand building secrets, including what strategies are completely outdated, the art of “borrowing audiences,” how to leverage social media without it taking over your life, and the magical effect of being pleasantly persistent.

If you’re tired of doing ALL the things, Cailen’s immensely helpful advice will show you a better way to fill your coaching programs and make an even bigger impact.

P.S. Apply now for the Empowered AF 5X Coach Certification Program and learn how to turn your alcohol-free journey into a movement that changes lives.

IN THIS EPISODE:

Why “borrowing audiences” through collaborations, guest spots, and speaking gigs is the not-so-hidden shortcut to attracting clients, FAST
How starting small (think: a ‘room’ of 50 people) can spark real human connections and why nurturing relationships always beats chasing vanity metrics
Cailen’s story of going alcohol-free while already a successful entrepreneur and how this supercharged her clarity and expanded her vision
The “pleasantly persistent” method that transforms strangers into clients, collaborators, and lifelong supporters

REFLECTION QUESTION

If you could “borrow” one audience right now, whose community would you love to step into, and why?

“What I have found consistently has worked over the years is being creative about getting in front of other people's audiences. Often when we start, we think, I need to find a client and then another client. We're sort of setting ourselves up to try to go after a singular person at a time. And what I started from the very beginning was, how can I get in front of groups of people? Whether that's in an actual room where I was speaking, or at a virtual summit, or virtual conference, or speaking like this on a podcast, speaking inside other people's programs, doing collaborations, co-hosting a workshop or a training, doing a joint Instagram Live or Facebook Live back in the day. All of that high level principle of getting in front of other people's audiences is still the quickest and best way to build that audience.” - Cailen Ascher

In the beginning, what I always remind myself of is, I'm not going in for the sale. When we think that the first connection point has to convince or convert them into a client, it is so much freaking pressure and it shuts us down. When I'm literally just looking to connect with people, I let it be really normal and genuine. Like, hey, I found myself binging your Instagram stories and I just love your vibe. Would you be open to a 15-minute Zoom get-to-know you chat? And just keep it really casual, really open.” - Cailen Ascher

LINKS/RESOURCES MENTIONED

Listen to Episode 63: You Can Have the Life You Want with Cailen Ascher

Visit Cailen’s website and check out her free training on how to build a scalable coaching business.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.