Episode 252: Can the French Really Moderate?! with Martha Wright

Nov 28

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Have you ever been held back by beliefs around alcohol being “glamorous” and “sophisticated?”

Martha Wright is an insider who used to work for the Food Network and IN the wine industry (with her own winery!) for more than 20 years. Martha also happens to live part-time in Paris, France.

So, Martha is the perfect person for Karolina to discuss wine and French drinking culture with.

Do the French ACTUALLY moderate? Or is it just a fallacy? Can we appreciate rituals and fine artisanal products without the brain fog?

Martha is all about cultivating play and fun in her AF life – from traipsing through Paris on a speakeasy tour to cuddling baby goats in Oregon! – and offers great ideas about how to lean into the full spectrum of all life’s beauty and flavors.

It’s Thanksgiving week, and hopefully, this episode inspires you to ask yourself: how can I invoke my own sense of play? How can I bring more sensory delight into my daily life?

IN THIS EPISODE:

Martha’s journey from wine aficionado to alcohol-free advocate: what sparked her transformation and how she redefined her identity beyond the bottle
Busting the romanticized narrative of “French moderation” and what it truly means for alcohol consumption and well-being
Martha’s decision to not “retreat” on all the things that often come along with alcohol – gatherings, celebrations, sensory experiences – but double-down on it
Creative tips for hosting unforgettable gatherings that foster deep connections and fun sans alcohol (and what Martha sees for the future of the alcohol-free industry)
Martha’s secret to making life’s pleasures even more delightful and immersive without alcohol

REFLECTION QUESTION

How have you found joy and sensory fulfillment in non-alcoholic activities or products? How can you seek out more of these experiences in your daily life?

“When the breakthrough came, it sounded like, Martha, you're asking the wrong question. Stop asking, ‘Am I drinking any more than anyone else in the wine industry?’ The only thing that matters right now is, how do I feel? How do I feel about my drinking?” - Martha Wright

“When I talk to French people, they might acknowledge some of these differences that I've spelled out about the culture around moderation or things like really put an emphasis on drinking only with others, all of these sorts of things. But you and I know very well that that sort of sophisticated in ‘European style’ – drinking only with meals, only with other people – that's exactly what landed me in a place of dependency.” - Martha Wright

LINKS/RESOURCES MENTIONED

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If you loved this episode, please be sure to reach out to Martha and visit her website, see her tips for a juicy Thanksgiving with decadent treats and recommended AF resources.

Lose your desire to drink and lean into your dream life with Karolina’s book Euphoric: Ditch Alcohol and Gain a Happier, More Confident You. When you order today, you’ll also unlock tons of resources and checklists to support you on your journey.

Loved the book? We’d be honored if you left a review!

Follow @euphoric.af on Instagram and watch me romanticize the AF lifestyle and show you how to make your entrepreneurial dreams come true.

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