Episode 208: Trends in the AF Movement in 2024 and Beyond with Susie Streelman

Jan 25

The alcohol-free movement is growing, and today, we’re going to dig into ALL of the statistics and trends that will no doubt validate your choice. The idea of being alcohol-free used to be practically unheard of, but today, establishments that don’t provide alcohol-free options are behind the times.

Susie Streelman is the dynamic founder behind ZeroProof Experiences, a company that hosts social, alcohol-free events all over the world. Susie is dominating the event space and is so well-connected to other alcohol-free leaders and alcohol-free drink companies.

In this episode, Susie shares her story and some of her predictions around the alcohol-free movement, including some fascinating discoveries about Gen Z’s drinking habits. She also shares some of the latest jaw dropping data. Here’s a preview: 49% of people are interested in alcohol-free beverages when they go out!

This is the way the world is going. We have a role to play and contributions to make to this amazing movement.

IN THIS EPISODE:

All about ZeroProof Experiences, which hosts alcohol-free events around the world, and what’s coming up for the company
Susie’s background, her decision to go alcohol-free, and how she celebrates at establishments that don’t offer alcohol-free options (alcohol-free listeners, take note!)
Recent statistics about the alcohol-free movement, from participation in Dry January to how Gen Z views drinking alcohol
The beer industry vs. the wine industry, plus Susie’s favorite beverage recommendations
How beverage industries are changing their marketing tactics to adapt to alcohol-free trends

REFLECTION QUESTION

What changes have you noticed at bars, restaurants, and grocery stores when it comes to alcohol-free options? Would you consider bringing your own alcohol-free beverage to a restaurant and paying a corkage fee, as Susie does?

“Some people say that in 10 years, drinking is going to be a bit like smoking. There's still going to be people that are smoking, but a lot of people are going to just let that go, and it's going to be just as normal as ordering a coke or a beer or an alcohol-free beer, or a zero proof cocktail when you go out.” - Susie Streelman

“49% of people are interested in an alcohol-free beverage when they're out. It goes up even higher for ages 21 to 34, which goes to show that the younger generation is making different choices.” - Susie Streelman

LINKS/RESOURCES MENTIONED

Want to see all the details and stats? Learn more about ZeroProof Experiences and download the Dry January Trends for 2024. Check out some of her company’s upcoming events!

Secure one of the last few spots on Karolina’s alcohol-free women’s empowerment retreat! The Euphoric Costa Rica Retreat is about deepening your bigger purpose so you can be the most confident, empowered version of yourself in one of the most beautiful places in the world.

Get paid to help others make alcohol insignificant and fulfill their greater purpose. Apply now for the Empowered AF Coach Certification, which begins in March. Join the coaching program to get certified in Alcohol-Free Life Coaching, Mindset Coaching, Success Coaching, Neuro-Linguistic Programming (NLP) Coaching, and Hypnotherapy.

Karolina’s book is available in hardcover, Kindle, and as an audiobook. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

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